2025 Integrated Report

Editorial

Yannick JungDeputy Chief Operating Officer of BNP Paribas, in charge of Commercial & Personal Banking in the Eurozone within CPBS

Could you tell us about the new Commercial & Personal Banking in the Eurozone (CPBE) unit, which was set up in 2025?

Yannick Jung: Established within the Commercial, Personal Banking & Services division, CPBE brings together our commercial and personal banking entities in the eurozone to boost cross-functional collaboration and accelerate the pooling of our investments and technological assets.

After two challenging years, notably marked by unfavourable interest rate conditions, a positive momentum emerged in 2025, with a sharp increase in revenue. This increase highlights the strength and resilience of our European franchise, as well as our ability to adapt to rapidly evolving markets.

What are your goals for Commercial & Personal Banking in the Eurozone?

Y.J.: The development of the CPBE plan is the result of a highly collaborative process, as it has been shaped by contributions from over 250 managers, talents and partners of this new unit. It stemmed from a simple observation: our commercial and personal banking entities are facing shared challenges and significant transformations, and we must work together to build our model for the future.

Our mission is clear: to make CPBE the leading commercial and personal banking entity in each of our markets, while supporting our clients and strengthening the Group’s integrated model. In practical terms, this means consolidating our leading position at the service of our corporate and private banking clients, and becoming a key player in the mid-market wealth management and digital banking sectors.

To bring this strategy to life, our four commercial and personal banking entities will work together to address the major changes affecting our business model, whether technological, demographic or regulatory, or else linked to changing client behaviours.