2024 integrated report

Impetus

BNP PARIBAS PERSONAL FINANCE

BNP Paribas Personal Finance is a major player in consumer credit in Europe. Under its various commercial brands, it offers a full range of consumer loans through a variety of distribution channels. BNP Paribas Personal Finance is developing an active partnership strategy with large retailers, car manufacturers and distributors, e-merchants and other financial institutions. Moreover, the financing of clean mobility and home improvement are two major pillars of its development strategy.

BNP Paribas Personal Finance provides support for households in the financing of the energy transition and had €10 billion in sustainable assets at the end of December 2024.

BNP PARIBAS PERSONAL INVESTORS

In addition to its traditional online brokerage business, BNP Paribas Personal Investors offers its individual customers a wide range of banking, credit and savings services, as well as short- and long-term investment solutions. This business line also provides innovative digital services to independent financial advisers, asset managers and fintechs.

BNP Paribas Personal Investors is present in Germany through three brands: Consorsbank, DAB BNP Paribas and BNP Paribas Wealth Management Private Banking(3).

2 million clients.

HELLO BANK!

BNP Paribas’ 100% digital offering provides its individual customers with real-time daily banking services, with credit, savings, investment and insurance solutions adapted to their new uses and ways of working. In France, it also provides a range of services and support to entrepreneurs. Hello bank! operates in France, Belgium, Germany and Italy.

3.7 million clients.

NICKEL

Nickel, launched in France in 2014, offers a current account available in five minutes from its partners at tobacconists or Nickel Points (over 11,500 in Europe at the end of 2024). Its customers can pay and be paid via a simple and inclusive offer based on four values: universality, simplicity, usefulness and kindness. On the strength of its digital model and a local distribution network in France, Spain, Belgium, Portugal and Germany, Nickel maintained a sustained rate of customer acquisition throughout the year.

Over 4.3 million individual customer accounts have been opened since Nickel’s launch in 2014(4).

FLOA

As one of the key players in fintech, Floa develops payment facilities and innovative financial services (such as “Buy Now Pay Later” split payments) for consumers, retailers and fintechs. Its technological expertise enables it to guarantee simplified and secure payments, both online and in-store. Leader in France, Floa is also present in Spain, Belgium, Italy and Portugal.

Over 4 million clients and more than 15,000 e-commerce partners and points of sale.

Based on the One Bank for Corporates approach, Cash Management (#1 in Europe for large corporate clients), Trade Finance (#1 in Europe) and Factoring (#1 in Europe), operating in synergy with the Global Banking business line of the Corporate & Institutional Banking division, complete the offering provided to commercial & personal banking corporate clients.

For its part, the Wealth Management activity is developing its private banking model in our commercial & personal banking entities.

“Our strong performance, driven by the commitment of our teams, demonstrates the significant momentum that has gathered pace throughout the year. By continuing to innovate with determination, we are enhancing the quality of our clients’ experience to remain their trusted companion over the long term.”

Thierry Laborde, Chief Operating Officer, Commercial, Personal Banking & Services
OUR STRATEGY

Drawing on its market-leading positions in two-thirds of its business lines and the ongoing transformation of its operating model, the CPBS division boasts significant growth potential. Its vision fuels the action plans of its business lines to provide support for the growth of revenues and make them more attractive.

To achieve its goals, CPBS aims to:

  • accelerate the significant and profitable growth of its specialised business lines;
  • strengthen its leadership in Europe for corporate clients and the private banking segment;
  • develop its retail banking activities to better respond to changes in the uses of its customers and become even more attractive, while adapting its operating model;
  • pursue the continuous improvement of its operational efficiency.
OUR PROGRESS IN 2024

In an economic environment that remains uncertain, our commercial & personal banking entities and specialised businesses continued to provide agility and performance to serve their clients, consolidating the division’s development strategy and confirming the goals of the Group’s strategic plan.

Thus, CPBS continued to:

  • develop its sustainable financing services and solutions and the know-how of its teams to provide personalised support to its clients in their transition, notably in the field of sustainable mobility and the energy renovation of homes;
  • transform its relationship model to offer its clients the best available people and digital technologies by reinforcing the know-how of its teams and developing self-care, for example through the launch of virtual assistants;
  • industrialise its operational model and its technological transformation, benefiting in particular from the full potential of artificial intelligence to optimise its processes, the efficiency of its sales pathways and commercial actions, as well as the refinement of its pricing;
  • foster cooperation among its business lines and extend the cross-functional nature of its approach, differentiating BNP Paribas in the market and generating an increase in its cross-selling revenues.