2020 INTEGRATED REPORT

In action at your side

Support the younger generation with their projects

The Group offers several products and services to support young people in their everyday lives, and as they plan for their future. It pays particular attention to the inclusion of younger generations in society. For example, to help young people finance their studies, BNL has launched Futuriamo. This ten-year loan can now reach €70,000 and it promotes students’ access to Italian and international Masters and MBAs. In 2020, 540 young people received support to finance their plans, representing a total of more than
12.4 million euros in loans. Besides, in early 2021, French Retail Banking (FRB) launched a new loan to help scholarship students in their studies in top-ranking universities (grandes écoles). Also, in Ukraine, UKRSIBBANK has integrated access to the Dreams platform into its digital banking offer, thanks to which millennials* can benefit from services that enable them to better manage their money.

*Generation born between 1984 and 1996 (Harvard).

Make life easier for entrepreneurs and business creators

BNP Paribas continues to strengthen its presence with entrepreneurs. French Retail Banking (FRB) BNP Paribas continues to strengthen its presence with entrepreneurs. FRB has designed Mon Business Assistant to help them manage their business. Integrated free of charge into the “mabanquepro.bnpparibas” customer area, it allows entrepreneurs to have a categorised statement of transactions and a dedicated invoicing tool to visualise their actual results and forecasts. Another support measure: in 2020, BNP Paribas Factor rolled out a simplified digital factoring offer. Other initiatives within the Group are part of the dynamic to support entrepreneurs. In Belgium, for example, BNP Paribas Fortis offers business creators one year of free-of-charge banking services and preferential factoring solutions.

Quality and speed of service: at the heart of our support

In 2020, French Retail Banking (FRB) launched a new Customer Service Department to respond quickly and efficiently to customer requests as of the first call. To better identify and qualify each request in order to direct the customer to the right service at the right time, the service also relies on artificial intelligence. Already deployed at
BNP Paribas Fortis, the initiative is also being considered at BGL BNP Paribas and BNL.
This approach is part of the Group’s long-term strategy focused on optimising customer experience and streamlining customer journey. Since 2013, BNP Paribas has been developing the Advocacy programme, to ensure that customer and employee voices are heard throughout their relationship. The programme is now active in France, Belgium, Italy, Luxembourg and Germany, covering all customer segments.