BNP Paribas regularly conducts detailed analyses of its ecosystem and of customer and stakeholder expectations. By comparing and contrasting internal and external expectations regarding the Group, the materiality matrix is a valuable tool for identifying, understanding and prioritising our key issues, developing our strategy and structuring actions to address certain key challenges.
Importance for external stakeholders
Importance for BNP Paribas employees
The materiality matrix prepared in December 2018 highlighted the importance and the perceptions of external stakeholders around one hundred issues thanks to Datamaran, an artificial-intelligence tool. Once the key issues were identified, 28% of BNP Paribas’ most senior managers then brought additional insight to this analysis by ranking the issues in order of priority. The materiality matrix thus identifies and ranks the 21 issues identified as the most significant for the Group